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Association for International All-Star Appoints Talon Partnership & Events as Strategic Growth Partner


FOR IMMEDIATE RELEASE



Association for International All-Star Appoints Talon Partnership & Events as Strategic Growth Partner


Edmonton, Alberta – October 13, 2025  – The AIA has named Dallas-based Talon Partnership & Events as its exclusive strategic partner to drive global expansion, enhance commercial growth, and elevate industry visibility. This partnership, effective August 2025, is a key initiative in preparation for the inaugural AIA Global Tournament in Montréal, Canada, set for July 2026.


Established in December 2024, the AIA is a global, membership-driven organization focused on fulfilling the need for a true international All Star Cheer and Dance membership organization and community, promoting global inclusion & development. 


By 2025, All Star participation had surged worldwide: to approx 330,000 All Star athletes around the globe. The AIA believes there to be more, but no organization exists to produce concrete numbers accurately and specifically identifying All Star athletes in Cheer and Dance outside of the United States, the UK and Australia. 

The AIA challenges the lack of global framework and focus on the discipline that has driven the sports rapid growth as a forward-thinking, independent, membership organization, operating with transparency, fairness, and inclusivity. Led by global industry stakeholders embodying the spirit of ‘For All Star, By All Star,’ it works to make the All Star more accessible to the world.


“The AIA marks a new era for the All-Star community,” said Jibreel Rayam, President of the AIA. “Partnering with Talon Partnerships & Events not only unlocks untapped commercial potential, it also creates global visibility for All-Star and generates meaningful benefits and opportunity for AIA members and partners worldwide. This is the first time an effort of this scale and scope has been envisioned for All Star, and it sets a new standard for what’s possible and the importance of safeguarding the future and sustainability in All-Star Cheer and Dance.”


Talon Partnerships & Events is a global sports and entertainment agency that goes beyond traditional representation. Their mission is to design and execute tailored, client-first strategies that turn influence into income by connecting talent with the world’s most innovative and emerging brands in ways others can’t imagine. They specialize in Revenue Generation, Activation and Engagement, and Strategic Brand Collaborations. Talon has collaborated with global leaders in sports, entertainment, consumer goods, media and technology to help them amplify visibility, engage audiences and achieve meaningful ROI through creative and commercially driven partnerships including market leaders like UFC, WWE, NASCAR, FanDuel, Red Bull, Turner Broadcasting, CNN and Ironman Triathlon.


“Our partnership with the AIA is based on a mutual mission to take All Star Cheer and Dance to the next level,” said Mike Pine, Founder and CEO of Talon Partnerships & Events. “The AIA’s unique global membership and groundbreaking tournament model offer tremendous potential for growth of the sports and new opportunities for brands to engage with a highly-engaged, lifestyle focused competition. The visibility potential is unmatched and the AIA will provide a pathway into a previously blocked space.”


Talon Partnerships & Events will focus on expanding the AIA’s global presence through strategic partnerships, driving sustainable growth, and enhancing the AIA’s ‘Foa All Star, by All Star’ ethos. This partnership positions the AIA as a global authority in All Star cheer & dance and strengthens its ability to engage and inspire communities worldwide.


About the AIAThe AIA is redefining the future of All-Star Cheer and Dance by building a truly inclusive, transparent membership within the global all star community. With 30 member event producers and 95 qualifying events, the AIA’s inaugural Global Tournament and cultural celebration of All Star, will take place in Montréal 14-20, July 2026.


About Talon Partnerships & Events Talon Partnerships & Events is a next-generation global agency specializing in sports, entertainment, and lifestyle. The agency goes beyond traditional representation by connecting talent with the world’s most innovative brands and generating revenue through tailored strategies, strategic brand collaborations, and impactful activations.


For media inquiries:

Jibreel Rayam,President of the AIA


Talon Partnerships & Events Maddy Zeringue


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