AIA Appoints Total Spirit as Official Merchandise Partner for the 2026 Global Tournament

FOR IMMEDIATE RELEASE

Montréal, Québec, Canada — February 2026

The Association of International All Star (AIA) is pleased to announce the appointment of Total Spirit as the Official and Exclusive Merchandise Partner for the 2026 AIA Global Tournament, taking place July 15–20, 2026 in Montréal, Canada.

Following the completion of a formal merchandise Request for Proposal (RFP) process, Total Spirit has been selected to oversee the full delivery and management of official tournament merchandise for the inaugural Global Tournament.

Under the partnership, Total Spirit will lead the planning, production, and execution of the official merchandise program, ensuring consistent product quality, reliable inventory management, and professional on-site retail operations. The company will be fully accountable for the successful delivery of merchandise services throughout the tournament cycle, including post-event fulfillment and reporting.

Official AIA Global Tournament merchandise will be available on-site in Montréal, with additional approved pre-event and post-event purchasing opportunities available to participants and spectators.

The AIA Global Tournament brings together teams and athletes from around the world through a structured tournament format and cultural exchange experience. The inaugural tournament will take place in Montréal, Canada, marking the first edition of the event’s international rotation.

Jibreel Rayam, President of AIA Tournament Inc., said:

“Total Spirit brings a strong track record of operational experience and product delivery within the All Star community. As a Canadian company that has expanded to operate on an international scale, they have demonstrated a meaningful commitment to the growth of the sport both nationally and globally. Their evolution reflects the same international outlook that defines the AIA Global Tournament.”

The agreement remains in effect through August 15, 2026, allowing for post-event fulfillment and reporting.

Official merchandise will feature AIA Global Tournament branding and will be available exclusively through Total Spirit.

For tournament information and updates, visit: