JONI Partners with the AIA Global Tournament to Empower the Next Generationof Female Athletes

FOR IMMEDIATE RELEASE Edmonton, AB –

The Association for International All Star (AIA) is proud to welcome Canadian period care brand JONI as an Official Sponsor of the 2026 AIA Global Tournament. This sponsorship unites two organizations that believe every athlete deserves the opportunity to participate, belong, and thrive.

Together, AIA and JONI are committed to creating positive experiences for girls and women in sport while championing confidence, inclusion, and wellbeing. As one of the world's largest female-participation sports, cheerleading provides the perfect platform to celebrate, inspire, and support the next generation of female leaders.

JONI's mission to make period equity possible is guided by its values of unapologetic inclusivity, challenging the status quo, and radical transparency. These values closely align with AIA's commitment to fostering an international community where athletes of every background feel welcomed, supported, and empowered to achieve their full potential.

"At AIA, we believe empowering female athletes extends far beyond the competition floor," said Jesica McKenzie, Director of Marketing for the Association for International All Star. "Our partnership with JONI reflects our shared commitment to creating an environment where athletes feel confident, included, and supported throughout their journey in sport."

As part of this shared commitment, JONI will provide complimentary period care products in onsite washrooms throughout the tournament, as well as in athlete and coach gift bags. By ensuring quality period care products are readily available to competitors and their families, AIA and JONI are helping create an event experience where athletes can focus on performing at their best while feeling supported every step of the way.

The 2026 AIA Global Tournament will welcome athletes, coaches, and families from around the world to Montreal, celebrating athletic excellence, cultural connection, and the continued growth of all star cheerleading. Together,

AIA and JONI are proud to champion the athletes who continue to inspire the future of sport.

About the Association for International All Star The Association for International All Star (AIA) unites the global cheerleading community through world-class competition, meaningful cultural exchange, and unforgettable athlete experiences, helping shape the future of all star cheerleading worldwide.

About JONI

JONI is a Canadian period care company dedicated to making period equity possible through thoughtfully designed products and a commitment to inclusivity, education, and community impact.

Media Contact: For press inquiries, interviews, or partnership opportunities, please contact: aiaglobaltournament@gmail.com