Swerve Sports Partners with AIA Cheer & Dance for Inaugural Tournament in July

MEDIA RELEASE

FOR IMMEDIATE RELEASE

Swerve Sports, the leading free streaming channel exclusively focused on coverage of women’s sports, today announced a partnership with the Association of International All-Star (AIA) to provide live coverage of its inaugural global tournament taking place July15-20, 2026 in Montreal, Quebec, Canada.

Swerve Sports is operated by Swerve TV, a multi-platform media company that

specializes in free ad-supported TV (FAST) channels. AIA is the first global membership-driven body for All-Star Cheer and Dance, serving over 400,000 documented global athletes, an increase from just 23,000 in 2000, making All-Star one of the fastest-growing sports in the world. According to the International Cheer union, industry analysts project a $2.5B market by 2032.

“AIA is honored to partner with Swerve TV to bring the Global Tournament to a

worldwide audience, said President of the Association of Internal All Star, Jibreel

Rayam,

“The All Star Cheer and Dance discipline is long overdue for a broadcast partner willingto invest in a fresh and inclusive vision beyond the traditional industry structure. This partnership represents a meaningful step forward for one of the fastest-growing sports in the world,

As a stakeholder-driven organization, AIA is committed to creating new opportunities that expand visibility and strengthen the global future of the sport. We believe this partnership reflects the direction the industry is heading, and those who recognize that opportunity early will help shape what comes next. The AIA Global Tournament is only the beginning of a broader movement toward greater awareness, global perspective, and long-term growth beyond any single country,” He said.

AIA and its members already reach 20M views and 1.5M followers across digital

channels, with “cheerlebrities” like Morgan Lynn (1 million followers) bringing

mainstream visibility to the discipline.

Swerve Sports is now available on Pluto TV, The Roku Channel, Google TV, Free Live

Sports, Hisense VIDAA Channels, Tivo, among others. Content partners include

Women’s Football Alliance (WFA), Athletes Unlimited, INTENNSE Tennis, Queen & King

of the Court, Red Bull, World Poker Tour, World Surf League, Professional Fighters

League, Invicta Fighting Championships, Bare Knuckle Fighting Championship,

Matchroom Boxing, and more.

For more information about AIA Cheer, upcoming events, or broadcast updates, visit

associationofinternationalallstar.com.